There are so many wonderful and romantic gestures to gift to your partner during Valentine’s Day. While flowers bloom and go, and chocolates may break some stead-fast resolutions, jewelry is forever (and zero calories). One of the most intimate (and sincere) material gifts one can give, jewelry is a token of love expressed through precious stones and quality metals. It’s personal, and even at times customizable.

Give a Valentine’s Day gift they’ll hold on to forever. 

ruby bracelet

Shopping for the perfect Valentine’s Day gift that captures your unique love and appreciation can be overwhelming. We’re here to walk you through everything there is to know about Cupid’s ultimate jewelry gift guide. Whether it’s for her, or for him, there are countless options that are guaranteed to leave a smile on their face and a token of gratitude in their hearts. 


How To Select Valentine's Day Jewelry

With such a wide variety of beautiful jewelry pieces organized in many different collections, it can seem overwhelming when deciding how to select a particular gift. From precious gemstones like Diamonds and Rubies to classic finishes in Gold and Silver; and options ranging from Heart Shaped Pendant Necklaces to Infinity Rings, where do you start first? Below we’ve outlined a few questions to ask yourself (about your partner) to help narrow down your selection.


  • Is your partner warm or cool-toned? Believe it or not, our skin tones can determine which metal finish looks best on our skin. Warm tones tend to do better against gold, while cool tones match nicely with silver or white gold. 
  • Are they more traditional or outside-the-box? Jewelry options and settings come in a variety of collections. Match your partner’s aesthetic perfectly by captivating their personality. 
  • What month were they born in? Embrace their birthstone! Not only will it bring them luck, it will have a significant tie to their person (and make it personal). 
  • Do they have a particular style? Just like their aesthetic, do you find your partner wearing or embracing a particular style? Classic, vintage, or modern, take these findings and incorporate them into a piece of jewelry or accessory.
  • Are they needing any practical resources that can be gifted through jewelry or accessories? Whether they're in the market for a watch, a new wallet/money clip, or tired of rolling up sleeves without cuff links, many amazing accessories or jewelry pieces can add practical use. 
  • Have they been wanting anything in particular? You may be surprised how clear the advice is, if you take the time to listen. Your partner may say one morning getting ready that they’d love a new pendant to wear to work, or need a new watch - pay attention to these subtle hints. Additionally, some individuals may have their own platforms (like Pinterest or reddit), where they express or post items of interest to them. 


How Much Do People Spend on Jewelry for Valentine's Day?

There’s a false mentality out there, that in order to gift your special someone a piece of jewelry or precious metal accessory, it’s going to cost a lot of money. With the varieties of available stones, metals, and designs, there are stunning pieces that fit a wide range of price points. Whether you’re looking to spend $50 or $500, there are wonderful options for you! We’ve broken down some of our favorite Valentine’s Day Collection finds for both Him and Her, all separated by varying price points. 

hearts & boxes

What To Get Her For Valentine's Day

Whether it’s a classic pair of studded diamond earrings or a heart-shaped ring, there’s no way to go wrong in gifting one of these featured options below:

Under $60

  1. Heart Hoop Earrings in 14K Yellow Gold These gorgeous heart-shaped hoop earrings are crafted of smooth and genuine 14 karat yellow, and simply scream out romance - an ideal date-night-out accessory. 
  2. Love Script Beaded Bolo Bracelet in Sterling Silver  This fully adjustable bolo bracelet is crafted of sterling silver and features a beautiful love script, accompanied by accent beads to top off this bracelet wonderfully.
    Love Script Beaded Bolo Bracelet in Sterling Silver
  3. Hearts-in-Heart Pink & Ruby Gemstone Pendant in Sterling Silver This gorgeous hearts-in-heart pendant in crafted sterling silver features a pink sapphire heart-shaped gemstone and a red ruby heart-shaped gemstone. The perfect match, to perfectly reflect your love for each other.

Under $150

  1. Heart & Arrow Diamond Ring in Sterling Silver This gorgeous heart and arrow diamond ring symbolizes the timelessness of love - making it the perfect Valentine’s Day gift. Adorned with brilliant-cut round diamonds, and crafted of sterling silver, this piece is truly one of a kind.
    Heart & Arrow Diamond Ring in Sterling Silver
  2. Diamond-Cut Twist Hoop Earrings in 14K Yellow Gold This beautiful piece is a subtle add-on accessory for your evening attire out. The diamond-cut twist hoop earring set has a slim shape and a textured diamond pattern crafted from 14 karat yellow gold- helping to add breathtaking simplicity.
  3. Diamond Infinity Two-Tone Bolo Bracelet Talk about a bold piece that turns heads! The twisting sterling silver construction is a perfect setting for the diamonds of this rose infinity bolo bracelet.

Under $500

  1. Sirena Diamond Cradle Pendant in 14K Yellow Gold This remarkable oval diamond pendant, features 1/7 carat (total weight) genuine white round diamonds, each hand-set in 14 karat yellow gold.
  2. Princess-Cut Diamond Solitaire Earrings 1/3 CTW. In 14K White Gold Classic and elegant, who said the beautiful design couldn’t be simple? These princess-cut diamond solitaire stud earrings are crafted in 14 karat white gold and feature 1/3ctw diamonds.
  3. Curved Bezel-Set Round Diamond Necklace In 10K White Gold This beautiful and chic necklace is the perfect addition to any personal jewelry collection. Featuring seven round bezel-set diamonds in a 10 karat white gold, this design will surely be a conversation starter at any event.
    Curved Bezel-Set Round Diamond Necklace in 10k White Gold

Under $1,000

  1. Oval Pink Sapphire & Diamond Halo Ring in 14K Rose Gold This striking ring features an oval created pink sapphire gemstone, and is surrounded by white diamonds, each hand-set in smooth 14 karat rose gold.
  2. Shy Creation: Diamond Open Wave Wrap Ring 14K White Gold This ring’s beautiful pave open-wave design wrap, features a 0.17 carat (total weight) bright round diamonds adorning a 14 karat white gold ring.
  3. Canadian Diamond 1/2CTW. Diamond Solitaire Earrings in 14K Yellow Gold These stunning solitaire earrings feature 0.50 carat (total weight) of round brilliant shaped Canadian Diamonds. The earrings are set in a unique 14 karat yellow gold, and each pair is individually certified with a minimum color of HI and clarity of I1-2. Best of all, Canadian Diamonds are world-renowned for their excellent clarity and color, as well as mined under some of the strictest environmental and safety standards.


What To Get A Guy For Valentine's Day

Racking your brain trying to figure out the best Valentine’s Day gift for the special man in your life? You’re not alone! What do you get your guy? Something that says I love, appreciate and care about you - it can’t be another tie - No! How about a thoughtfully selected piece of jewelry or precious metal accessory. With amazing options to choose from, it looks like the decisions just became a lot easier. 

Under $60

  1. Men’s Medium Rounded Link Chain in Stainless Steel 24” Designed with the intention of bold sophistication, this medium rounded link chain crafted from stainless steel, is the perfect gift for him. It’s also a great entry-wear piece for those men who are new to jewelry but looking to step up their fashion and wardrobe game. 
  2. Men’s Italian Horn Tiger’s Eye Necklace in Stainless Steel This men's elegantly designed Italian horn pendant, features one round cabochon cut shimmering tiger's eye stone bezel. The stone is accentuated by swirling and engraved detailing against a black antique finish background, helping create dimension and style. A little background on this piece, the horn pendant is worn to protect from the evil eye and keep enemies and negativity away. So, by purchasing this necklace for the special man in your life, you’re making sure he’s safe no matter where he goes. 
  3. Men’s Black Leather & Nylon Braided Bracelet  Crafted from black braided leather and nylon, this bold and rugged bracelet combines a sporty and classic finish to any wear. Rest assured this piece is just his style.
    Men's Black Leather & Nylon Braided Bracelet

Under $150

  1. Men’s Stainless Steel Fashion Bracelet 8.25 Combining masculine and stylish wear, this stainless steel bracelet is the perfect statement to step up the wardrobe game and show off something a bit more sophisticated.
  2. Men’s Black Enamel & Diamond Cross Necklace This bold cross pendant is made from stainless steel with accenting black ion-plating and topped with a brilliant-cut diamond. 
  3. Stainless Steel Diamond Money Clip This money clip, is set in stainless steel and finished with 18k yellow gold and stunning diamond accents.
    Stainless Steel Diamond Money Clip

Under $500

  1. Triton Men’s 8mm Black Tungsten & Rose Band  A symbol of forever! Made up of tungsten and rose gold, this piece offers a bold look while the polished inlay brings a classic appeal. Its flat edge design and asymmetrical band offers the perfect look for your lifelong journey, and wear comfortable too.
  2. Citizen Corso Men’s Watch BM7252-51G This Corso men's watch from Citizen showcases vibrant diamond hour markers in a combination of functional simplicity and a touch of elegance. The watch is powered by any light with Eco-Drive technology and is topped by a scratch-resistant sapphire crystal face. The black dial includes a date window and is set in yellow-gold-tone and stainless steel. The yellow-gold-tone stainless steel bracelet secures the watch, with a push-button fold-over clasp. Best of all, the watch is water-resistant to 100 meters.
  3. Diamond Accent Cufflinks in Stainless Steel & 18k Gold An outlet to highlight his style, these diamond accent cufflinks are crafted in stainless steel with a touch of 18 karat yellow gold to add a personal touch of dashing sophistication.

Under $1,000

  1. Triton Men’s Rose Tungsten Carbide Flat Comfort-Fit Black Diamond Band 8MM This gorgeous rose tungsten band, features three channels of 1/3 carat (total weight) black diamonds, to give a truly unique touch to the piece. The brush finish enhances the diamonds and helps polished edges, for a more refined look. 
  2. Gucci G-Timeless Black Dial Men’s Watch YA1264031 A classic analog watch from Gucci. This watch features a silver-tone stainless steel case with a black leather strap and is fixed with a silver-tone stainless steel bezel. A black (gg logo design) is placed on the dial with silver-tone hands. The Gucci bee motif logo is also at the 12 o'clock position. Another amazing benefit, the face is scratch resistant with sapphire crystal. 
  3. Men’s Hollow Rope Chain Necklace in 10K Yellow Gold 24” This striking and cool men's 24" chain features a unique hollow rope braided design of 10 karat yellow gold.

What is The Meaning of Valentine's Day?

In every corner of the globe, individuals come together to celebrate Valentine’s Day and label the special occasion as a day of love. While some may believe Valentine’s Day was started as a commercial holiday, this is not the case. Valentine’s Day can be dated back as early as the third century.

The martyred Saint Valentine was known for his acts of love and goodness. It’s not 100 percent clear which good deeds he took part in, but some are rumored to be orchestrating forbidden marriages (as many relationships were forced together in that time due to family obligations, not out of love). 

Throughout the Middle Ages, the initial practice of Valentine’s Day started to occur. Those of wealthier status were exchanging tokens and gifts with loved ones. It evolved to the holiday it is today back in the mid-nineteenth century and has carried that tradition ever since. So it makes sense to find an item to exchange that fully expresses your feelings for your partner. 

Does Jewelry Go On Sale After Valentine's Day?

Aside from what you know about candy and red roses going on sale the day after Valentine’s Day, jewelry does not follow the same principle. In fact, it usually is the opposite - so don’t celebrate this holiday late with your partner. Since many retailers are competing for business, they often offer great/seasonal collections at a great deal. 

For example, we’re offering up to 60% off select For Now and Ever Collections leading up to the romantic holiday. Check out jewelry on sale here, and see if any of these particular pieces would make a great addition to your partner’s home collection. 

Still can’t decide? Find your closest store and speak with one of our diamond consultants. They can help you pick out the perfect Valentine’s Day gift.

This year, pair that beautifully written Valentine’s Day card with a special velvet box. This will ensure that this Valentine’s Day is one both of you will never forget. Gifting a piece of jewelry can serve as a reminder each and every day of the love you share for one another - as the sentiment is built each time you put it on.

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