Invented in the early 1960’s by Arpad Nagy, the “princess cut” was originally called the “profile cut”. Princess cut diamond engagement rings possess the same brilliance as a round diamond but in a sleek square shape. The stone is quite modern & edgy with a nod toward tradition, this cut is an excellent choice for the bride who is drawn to excitement. Truly the "hopeless romantic" of all shapes. The most popular fancy shape, princess cut diamonds are designed to maximize sparkle while maintaining a chic square shape.