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The most durable digital and analog-digital watches in the industry, trusted by military personnel, law enforcement, surfers and outdoor enthusiasts around the world. A 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance. These were the three essential components of the “Triple 10” concept, which laid the foundation of the actual development of the renowned G-SHOCK model that we know today. The rugged shape and robust styling originated with an engineer’s brief calling for an “unbreakable watch.” Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique basic structure.