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Everyday Hero Discount
As our way of saying "Thank you!" and to show our appreciation for your service, bravery, and dedication to our country, we salute all active-duty, career-retired and disabled veterans with our EVERYDAY HERO Discount of 10% OFF* your in-store or online purchase!
This discount may be used by:
- U.S. Military (Army, Marine Corps, Navy, Air Force, Space Force, and Coast Guard - active & retired)
- National Active Guard Reserve Soldiers
- Police, Fire & EMS Personnel (active & retired)
- First Responders (Emergency Medical Technicians (EMTs), paramedics, firefighters, and police officers are all considered first responders.)
- Nurses
- Doctors
What you need to bring to receive your discount:
- Military ID Card
- VA Issued Identification Card (For VA health care system)
- Veterans Designation on Drivers License
- VFW, American Legion or AMVETS Membership Card
- Police Badge, Firefighter or EMS Official ID Card
- DD214 (Discharge Papers)
- EMT / Paramedic certification issued within the past 48 months, or an ID Card with their name and title on it. Retired First Responders can use a retiree ID card, retirement certificate, etc.
- NCSBN ID or License Verification
*10% Off discount applies only to single-item purchase. Service identification must be presented and verified at time of purchase. Excludes watch purchases, protection plans, repairs, and other select merchandise. See store associate for a full list of item exclusions and program details. Cannot be combined with any other offer or discounts.