Welcome The Lake Country Mom Readers

Welcome The Lake Country Mom readers!

We know you have options – but we promise, we’re different. We’re a family-owned & operated jewelry company, and you’ve trusted us to help you make moments special for over 100 years. That's why when we say “for now & forever” we mean unparalleled guest service, gorgeous selection & lifelong jewelry protection – for now & forever. From diamonds, gemstones and pearls, to an array of exclusive collections & customizable options, we truly have it all.

Shop at any of our three Milwaukee area locations – Mayfair Mall, Southridge Mall and Brookfield Square – and take advantage of our Holiday Dough Promotion. You’ll earn $100 of in-store credit for every $300 you spend! Our Black Friday sale is also a great opportunity to pick up sparkly new holiday gifts for your loved ones. Join us from store opening until 12pm for 35-60% off our entire inventory on November 25!

Click on coupon below! Print it out and bring in-store for 20% off