The 4C's: Basics of Diamond Education

Example of a diamond cut too shallow

Perfectly Proportioned

When a diamond is cut to ideal proportions, virtually all the light entering the stone is reflected through the table resulting in a spectacular display of brilliance & sparkle.


Ideal Cut Diamond

The Ideal-Cut Diamond

The ideal cut is the standard used for all value comparisons. 

The quality of cut is crucial to the diamond's final beauty and value. And of all the 4Cs, it is the most complex and technically difficult to analyze.


Diamond Certificates

Diamond Certification

A certificate gives you a detailed scientific analysis of your diamond which is done by an impartial gemological institution, not the grading of the seller.

There are many different gemological labs that are recognized and regarded in the jewelry industry such as EGL USA (Gemological Laboratory), GIA (Gemological Institute of America), AGS (American Gem Society), IGI (International Gemological Institute) and GSI (Gemological Science International).

Diamond Certificates vary greatly in terms of accuracy & should ONLY be used as a reference when comparing various diamonds & gems.

Since grading is heavily based on opinion, various certificates can differ greatly on what grades a diamond should receive.


Our Policy on Conflict Diamonds

Please be advised that we fully support a policy of not purchasing diamonds illicitly seized and sold by rebel forces.

Since it is not currently possible for retail jewelers to verify the country of origin of diamonds, we work closely with our diamond suppliers to ensure that they do not knowingly purchase diamonds from conflict areas.

Accordingly, we ask them to commit that all diamonds sent to us have been purchased from legitimate sources not involved in funding conflict and in compliance with United Nations Resolutions.

They guarantee us that these diamonds are conflict free, based on personal knowledge and/or by written guarantees provided by the supplier of these diamonds. 


Now that you have the basics, make an appointment with one of our in-store diamond specialists to answer all your important questions.

Download Our Diamond Buying Guide ›