For Now & Forever

Become A Diamond Expert - Shapes, Carat Size & More.

Diamond Education Center


With potentially millions of engagement ring styles and diamonds to choose from, how do you choose a good diamond? Right here, with us. Our diamond specialists have been helping couples find the perfect ring for over 100 years. Before we begin to tackle the tough questions, it’s important to remember that not all diamonds are created equal.


The 5 categories below provide the most important information to consider when buying a diamond or diamond engagement ring, but remember, a true understanding of a diamond's quality and characteristics takes time, research, and a well-educated jeweler.

These tools can help get you started in selecting the right diamond!



Diamond Shape

The first step in selecting a diamond is determining which diamond engagement ring shape you like best.  Each diamond shape holds its own unique qualities, so discovering and learning about the many shapes is worth your while.


Although a round or brilliant-cut diamond is usually the most popular, here we show you all of your options so you can find the right diamond shape to reflect your personal style and personality. 



Diamond Shapes




The 4 Cs of Diamonds

One of the first things you often hear about when you’re trying to choose the right diamond to buy is the 4 Cs. But what does that mean?


 The core combination of a diamond cut, diamond color, diamond clarity, and diamond carat weight signifies a diamond’s value and rarity. Learn about the diamond characteristics that maximize the beauty and brilliance of a diamond - color, carat, clarity, and cut.



Cut, Color, Carat, Clarity



Ring Sizing

Finding the right ring size for your partner can be difficult without them knowing, but it can also be disappointing to pop the question to only have to send the ring back to the jeweler to have it resized.


We’ve developed top-secret ways of finding ring size without giving anything away.




The Lab Grown Diamond Choice

Lab grown diamonds are 100% real diamonds. In fact, we couldn't call them diamonds if they were not real diamonds!


And did you know? Lab grown diamonds offer excellent value. You can typically get up to 30 to 50% more diamond for your money than mined natural diamonds of comparable size and quality.


Click here to find out more about our elegant lab grown diamond rings & determine if a lab diamond is the right choice for you. 


Lab-Created Diamond Rings



The Custom Engagement Ring of Your Dreams

If you’re looking to create a one-of-a-kind engagement ring, let our custom design engagement ring experts help you. Here, we break down our ring customization process so you feel comfortable trusting us to design something extraordinary and meaningful.


Still a little confused about which diamond you should buy? That’s okay. It’s normal.

Visit one of our over 70 jewelry stores in the U.S.A. to receive a one-on-one consultation with one of our diamond specialists. Better yet, make an appointment with a jewelry shopping expert!


Custom Rings



Moissanite Jewelry

Moissanite is a gemstone born from the stars. It was first discovered in 1893 by a French scientist named Henri Moissan, who later won the Nobel Prize in Chemistry. 

Moissanite is engineered to give the illusion of similarity to diamonds but is compositionally and visually quite different from a real diamond. The durability, brilliance, and color of the two gems are quite distinct.

moissanite           moissanite