Become A Diamond Expert - Shapes, Carat Size & More.
With potentially millions of engagement ring styles and diamonds to choose from, how do you choose a good diamond? Right here, with us. Our diamond specialists have been helping couples find the perfect ring for over 100 years. Before we begin to tackle the tough questions, it's important to remember that not all diamonds are created equal. The 5 categories below provide the most important information to consider when buying a diamond or diamond engagement ring, but remember, a true understanding of a diamond's quality and characteristics takes time, research, and a well-educated jeweler. These tools can help get you started in selecting the right diamond!
Diamond Shape
The first step in selecting a diamond is determining which diamond engagement ring shape you like best. Each diamond shape holds its own unique qualities, so discovering and learning about the many shapes is worth your while. Although a round or brilliant-cut diamond is usually the most popular, we show you all of your options so you can find the right diamond shape to reflect your personal style and personality.
The 4 Cs of Diamonds
One of the first things you often hear about when you're trying to choose the right diamond to buy is the 4 Cs. But what does that mean?
The core combination of a diamond cut, diamond color, diamond clarity, and diamond carat weight signifies a diamond's value and rarity. Learn about the diamond characteristics that maximize the beauty and brilliance of a diamond - color, carat, clarity, and cut.
Cut
The cut is the most important factor in determining a diamond’s brilliance & beauty. The better the cut, the more your diamond will sparkle.
Color
Diamond color is graded by letter. The higher the color (colorless), the more exclusive and rare the diamond becomes.
Clarity
The clarity of a diamond is determined by the quantity & degree of internal birthmarks or imperfections called inclusions.
Carat
Carat is the measurement of diamond weight. 1.00 carat is then divided into 100 points. So a quarter-carat has 25 points and is written as 0.25 carats or ¼ carat.
Ring Sizing
Finding the right ring size for your partner can be difficult without them knowing, but it can also be disappointing to pop the question to only have to send the ring back to the jeweler to have it resized.
We've developed top-secret ways of finding ring size without giving anything away.
Our Jewelry Associates Are Standing By To Help You Find Exactly What You Need


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