Love & Generations
Love & Generations
We know you have options — but we promise, we’re different. Unlike most stores, we’re a family-owned & operated jewelry company — and you’ve trusted us to help you make moments special for over 100 years. That's why when we say “for now & forever” we mean unparalleled guest service, gorgeous selection & lifelong jewelry protection— for now & forever.
As a true American success story, having grown from one store to a full-service multi-channel jewelry retailer, we understand that true love is about bringing people together & celebrating milestones better than anyone. You’re real couples, sharing real moments, celebrating real connections – and we’re here to help.
100+ Years of Service... & Thousands of Happy Guests
We are proud to say that for over 100 years, we have been dedicated to helping multiple generations of couples & families create magical moments with our jewelry. Here's a glimpse of how we became what we are today, the oldest & largest family-owned & operated jeweler in the nation.
1910 - 1945
Hollands Jewelers, open since 1910, was later acquired by Rogers Jewelers, started in 1945 with the opening of a store in Harvey, Illinois by Bernard Friedman and Herbert Goldstone, both in the jewelry business since the 1920’s.
1946 - 1972
Alan Kadet married Juell Friedman (Bernard's daughter) & joined the firm in 1949. Together Alan & Bernard worked for many years to establish a strong foundation for the business.
As Alan Kadet & wife Juell contined to build the success of this business, they also built a family including a daughter who recently celebrated more than 30 years with the company in its merchandising department.
Mr. Friedman served as Chairman of the Board of the company until his retirement in the mid-1980’s at which time Mr. Kadet, then President became Chairman. Mr. Goldstone served as Director until his death in 1972.
1973 - 1979
By the late 1970's, the company had grown to 15 stores.
In 1979, the company made its first significant acquisition with the purchase of Hollands Jewelers, a chain of six Chicago area stores including locations in such prime properties as Woodfield Mall & Water Tower Place.
Following this acquisition, the company officially adopted the trade name Rogers & Hollands Jewelers.
1980 - 1999
The 1980’s brought further expansion to the company, including its first Indiana store opening in 1983, Wisconsin in 1985, and Missouri location in 1988. The Wisconsin stores were part of the company’s second major acquisition, the purchase of Armond’s Diamond Centers, a chain of eight stores located in Illinois and Wisconsin. By November 1991, the company was operating 46 stores, and continued to grow in 1995 in Michigan, and Minnesota in 1999.
2000 - PRESENT
By the end of 2001, the company was operating 64 stores in six states, having expanded into Ohio.
Among the 64 stores open at the end of 2001, the company was operating three locations under the trade name Ashcroft & Oak Jewelers, which was introduced in that year. The Ashcroft & Oak name was, and continues to be used in more south-eastern location states, while Rogers & Hollands Jewelers locations are typically seen in more north-western states.
In 2008 the company made the move into Kentucky & Tennessee, and built an additional four Ashcroft & Oak Jewelers locations.
By Fall of 2014, we continued expansion east by opening the first Ashcroft & Oak Jewelers in Pittsburgh, Pennsylvania.
Most recently, opening three new locations in Minnesota, we remain true to our mission of providing our guests a lifetime of memories not just locally but across the country.
Today, with four generations of committed family involvement, we maintain the comfortable atmosphere of a family-run business, even with retail stores in 10 states. To thank for that, we have you, our guests, who trust us enough to be a part of your special moments & become the jewelry store your families have depended upon for generations.
Like you, we understand the importance of traditions & making memories. We have created a family of stores with knowledgeable staff, unique merchandise & distinctive guest service. Our store’s slogan, “jewelry created for now & forever”, establishes our product as jewelry that is not only fashionable today, but timeless in beauty.
We help make your special moments sparkle for all of life's milestones - engagements, weddings, birthdays, holidays, and those "just because" moments.
Family... Sustainability & Success
Since 1910, the foundation of Rogers & Hollands and Ashcroft & Oak has always been, & will always begin with family. From founder, Bernard R. Friedman, to now matriarch & jewelry designer, Juell Kadet (pictured above with husband Alan Kadet), the theme of exclusivity combined with handcrafted quality, have become the ingredients of our long history of sustainability & success.
Juell was the first woman to be featured on the cover of National Jeweler Magazine as well as the first to be inducted into the “National Jeweler” Retailer Hall Of Fame. At its annual competition, retail jewelers are honored for the special contributions they’ve made to their stores, their communities, and to the jewelry industry.
"I can’t think of a better business to be in than the jewelry business. We have the privilege and pleasure of sharing so many happy moments with each other and our guests. We are fortunate to be able to help our guests celebrate holidays (Christmas, Valentine’s Day, Mother’s Day, Father’s Day, etc.), events (engagements, birthdays, anniversaries, graduations, etc.) and just happy occasions to celebrate friendship or love."
- President, Rogers & Hollands Jewelers and Ashcroft & Oak Jewelers